In My Home

A proven value, entry-level homewares brand, In My Home has been synonymous with value for money, reliability and quality for over 15 years. It is the 'designer' range that simply represents great value through and through.

Today, In My Home covers a comprehensive range that includes ceramic, glassware, giftware, cutlery, cookware, home décor and Kitchen Tools & Gadgets to suit every household and budget.

We have scoured the earth to find the right products, to do the right job at the right price. If there's a cheaper way to do things in your home, you'll find it In My Home.

Featuring consistent, uniform packaging and covering a very wide range, In My Home specialises in the Discount Variety retail sector and is the choice of these retailers in Australia, & New Zealand.

Simple Kitchen

We know what the contemporary homemaker wants - Stylish, simple, quality design at a fair price. We partner with the best suppliers, from around the globe to bring your customers the things they need to make their home life simpler at an affordable price.

Simple is a proven, wide range of contemporary homewares products. Synonymous with quality, reliability and value-for-money it caters for the broad mid-level market featuring a comprehensive range that includes: ceramic, glassware, giftware, cutlery, cookware, home décor and Kitchen Tools & Gadgets to suit every contemporary household.

The range features market leading designs that represent the perfect balance of practicality, functionality and design.

Being 100% Australian owned the Simple brand understands the Australian retail market. Simple Kitchen is a popular favourite in retailers across Australia, & New Zealand.

Tail Waggers

A unique FBA Imports innovation, Tail Waggers is the proven favourite for Australian Pet Owners. The range features a broad selection of outstanding value pet accessories including: bedding, toys, outdoor shelters and interactive products such as cat trees.

Tail Waggers features quality, uniformed packaging, pet friendly colours and quality manufacturing. The Tail Waggers range caters for dogs, cats, birds and now even fish.

In an Australian first the range introduced the unique heated pet beds to the Australian market.

Ezy Storage

Space saving solutions are increasingly in demand in the contemporary Australian Household. Ezy Storage has been the popular and innovative choice.

With Ezy Storage everything has a place. Offering unique, complete storage solutions, both indoor and out, Ezy Storage provides customers with easy solutions across 10 categories including cookware, home storage, waste tidy, food preparation, kitchenware, stackable storage, multipurpose baskets, kids storage and laundry to name a few.

Made from the highest, food-grade raw materials including the latest lead and BPA free plastics and metals, the range is recyclable and at the forefront of eco-friendly technology.

Ezy Storage was the first to innovate with stackable systems and is the brand of choice amongst leading Australian retailers.